Before you can embark on the monumental task of writing effective sales letters, there are certain things you have to possess first and it’s not having a deeper vocabulary or the eloquence of a poet. Rather, you need to possess adequate grammar skills (knowing the difference from their and there is a start), knowledge of your target market, and familiarity with sales letters in general. If you have all of those down to pat then it’s definitely time for you to write one yourself.
8 Essential Tips on How to Write a Sales Letter
Tip #1 Establishing Rapport with Your Reader – Start by addressing your reader personally. Rather than writing Dear Madam, go ahead and write Dear Martha. Use “you” instead of “one”, “he”, or “she” when writing the rest of your sales letter. Use a friendly and conversational tone so that a customer won’t hesitate later on to make his inquiries or voice out any of his concerns. And at the end of your letter, sign it personally so that it would truly seem like a private letter between you two than just something that’s mass-produced.
Tip #2 Establishing the Facts Pronto – Your first paragraph – not counting the ones which are made up of greetings and other courtesy lines for your customers – must contain basic information about who you are and why you’re writing to them. By the end of the paragraph, you should have also established your credibility and thus providing them the necessary reason to read more of what you have to say.
Tip #3 Validate Your Claims – The following paragraphs should validate what you have initially claimed in your first paragraph. You can use graphical presentations, statistics, facts from well-established authorities, success stories, and anything else that will let your readers know you’re for real.
Tip #4 Use the Appropriate Writing Style and Approach – Knowing the answer to this will depend greatly on how familiar you are with the wants and needs of your target market. If you are catering to teenagers for instance then they’ll greatly appreciate it if you use simple and hip terms. Speak their language in other words!
Tip #5 Be Careful about Using Graphics – Pictures may speak a thousand words, but they’re not at all easy to download in the Internet. They are better used in direct mail sales letters, but if you’re willing to give them a shot for online use, make sure they’re edited with SEO in mind. Keep them small, reduce their quality without sacrificing image presentation, and provide them with captions.
Tip #6 Make It Unique – Sales letters may use the same formula over and over, but those that are successful will have certain unique features or memorable lines included in their letters. Yours must have one or two of those as well. Making your sales letter unique and original in at least one part of it will ensure that your readers will enjoy better recall of your company’s offers.
Making your letter unique is easier said than done, but one way to do it is by concentrating on what your company has and others don’t.
Tip #7 Creating the Best Subject Line and Title – Writing titles are sometimes more difficult than writing the actual content. To make this task easier, it’s best to leave them at the end. Once you’ve completed the content of your sales letter, you’ll usually have an easier way of summarizing everything up with the appropriate subject line and title. As you go about forming them, just make sure you keep them brief but interesting. Ultimately, titles and subject lines must be able to explain the gist of your sales letter but at the same time serve as an irresistible invitation to read more about it.
Tip #8 Ending with a Strong Call for Action – Anyone with any knowledge and experience in writing sales letters will always tell you to end with a strong call for action, and this article won’t be any different because it’s truly integral. After all the things you’ve said in your letter, you have to remind them at the end what your point was in writing in the first place. Emphasize the need and urgency behind the action!
Follow these eight tips, and your sales letters are sure to attain their objectives!