Okay… here we are. You’ve written your eBook and are ready to create a sales letter to help get the word out and drum up some sales. Where’s the best place to start? With you, the author.
Tell people what they want to hear
Your customers may be desperately seeking answers to their problems, but hey… you aren’t Dear Abby. They don’t know you, and even if they do, they aren’t sure about your problem solving abilities! They aren’t sure whether or not you really know what you are talking about. And if they have purchased eBooks from your competitors before and were disappointed, they certainly aren’t going to think you have all the answers when they first happen upon your web page.
If you’ve done your marketing properly (more about that in a bit) potential customers can find your web site and your information products by doing a web search. And when they get to your site, let’s face it – they are going to be skeptical. They’ve had it in the back of their mind for days – maybe even weeks – that there is a chance that this problem they are having is going to be impossible to solve. They are going to be reading your sales copy with rather a jaded eye.
You’re expecting that, and have prepared a sales letter that will reassure these people and make them think that maybe, just maybe, your product could be what they need to cause that problem that’s been bugging them almost to death to exit their lives – For Good!
How are you going to do this?
You are going to draw these potential customers into your sales letter by telling them what they want to hear. As they move further and further through the letter, they will be drawn in even more, until they feel compelled to purchase your product.