You want a target audience that is eager to buy your information product, not one who gets bored halfway through it or wonders why in the world you added in that paragraph about how to prepare pickled sauerkraut! Honing in on your subject and carefully checking out your information to make sure it is still valid and appropriate for today will also allow your eBook to continue to make passive income for you years from now!
Realize that you have the potential to make your information product the „Bible“ of your chosen topic! If you take the time to gather relevant information that is not available on every web site out there – information that has a difference, an „edge“ if you will, then you can continue to market your eBook for the next several years.
Suppose you write a short, yet effective eBook on wedding planning which contains information you have never seen in print anywhere else, but was gleaned all by yourself when you helped your best friend plan her wedding. Because this information is not available on the internet, but came right from that brain of yours, it is different from any other wedding planning book available right now. People who are planning a wedding will want to purchase your creation simply because the information contained within it is different.
Differentiate Your Product
Difference is what you are after when coming up with information products. This difference is what is going to make your product stand out from the rest of the eBooks, articles, and reports available for sale all over the internet and enables you to outsell your competitors who may have an information product on the market with the same subject as yours. And, the difference is what will make your eBook bring in money for you for years to come.
By now, you may well be asking how people are going to know that you have this „edge“ of information in your eBook if they haven’t read it yet. If they don’t know what’s in the eBook that makes it different from the rest, they may not be as apt to purchase it – but if you tell them the secrets that make your information product stand out, why should they pay for an eBook?
Simple. You are going to create a sales page that hints at the information your customers will receive when they purchase your eBook, but does not reveal the answers. This is a time honored way of grabbing the customer’s interest and giving them a hint of what’s inside the eBook.
A good sales page can do a lot to boost your sales, but it needs to DEFINE in no uncertain terms why your information is different that your competitors and why the customer needs to be aware of the benefits that can mean to them.